Omnicom Group Totally Explained

Everything about Omnicom totally explained

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The Omnicom Group is one of the world's largest advertising agency holding company in terms of revenue (and one of the big six advertising holding companies; the other companies are WPP Group plc, Interpublic, Publicis, Dentsu and Havas). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.
Omnicom's specialty marketing and public relations agency holdings are managed by its Diversified Agency Services division. The CEO of Diversified Agency Services("DAS") is Thomas L. Harrison. The President is Dale A. Adams, the CFO is John C. Doolittle, and the CIO is Jason S. Cohen. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media, and its first brand licensing consultancy, The Beanstalk Group.
Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Quick facts

Revenue (2004): 9747.20 M
Employees (2004): 61,000
Omnicom's CEO is John D Wren. CFO is Randall Weisenburger. The Chairman of the Board is Bruce Crawford. It is headquartered on Madison Avenue in New York City.

Companies

Advertising and Media

180 Amsterdam / 180 LA

AI Advertising

Total Advertising

Arnell Group

BBDO Worldwide

Colangelo

Proximity Worldwide

DDB Worldwide

Downtown Partners (Toronto) Agency Website: (External Link

)

Element 79 Partners

Goodby Silverstein & Partners

GSD&M

Martin/Williams

Merkley & Partners

OMD

PHD

TEQUILA

Topak Marketing, Inc.

TracyLocke

Zimmerman Advertising

The Zimmerman Agency (External Link

)

Channel & Field Marketing

CPM

Creative Channel Services

MarketStar (External Link

)

National In-Store

Unisono Fieldmarketing

Public relations

Brodeur Worldwide

CONE

Fleishman-Hillard

Ketchum

Porter Novelli International

Pleon

Customer Relationship Management

Agency.com

Alcone Marketing Group

LLKFB

Rapp Collins Worldwide

Russ Reid Co.

Targetbase

U.S. Marketing & Promotions

Full Service Marketing Agencies

TPG Direct

Grizzard Communications Group (External Link

)

Specialty

Shift

Bernard Hodes Group

Changing Our World, Inc.

Cline Davis & Mann

Corbett Accel Healthcare Group

Critical Mass Inc.

Dieste, Harmel & Partners

Doremus & Co.

Eden Communications Group

Hall & Partners

Harrison & Star Business Group

Hornall Anderson

Interbrand

Interbrand Zintzmeyer & Lux

Ketchum Directory Advertising

KPR

LIVE Communication

LyonHeart

Millions of Us LLC

Recruitment Enhancement Services

Seragini Brand Design

Millsport

Davie-Brown Entertainment

ipsh!

The Marketing Arm

The Beanstalk Group

Wolff Olins

Radiate Group

Market Research

M/A/R/C Research

Competition

In order of revenue

WPP Group PLC (NASDAQ:WPPGY

)

Interpublic Group (NYSE:IPG

)

Publicis Groupe (NYSE:PUB

)

MDC Partners (NASDAQ:MDCA

)

Havas (Delisted from NASDAQ)

Timeline

1986 merger of Doyle Dane Bernbach, Needham Harper Steers, and BBDO

1986 Omnicom established

1988 The Team of Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.

1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m

1993 Omnicom invests in ailing UK group Aegis

1993 TBWA acquired by Omnicom

1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers

1996 Omnicom sells 13% holding in Aegis for £45.4m

1996 buys Ketchum Communications

1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%

1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan

1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions

1998 Omnicom buys Abbott Mead Vickers for £346m

1998 buys Gold Greenless Trott for £143m

1998 takes 20% of I&S, Japan's eighth-largest ad agency

1999 buys Sheppard Associates

1999 buys M/A/R/C Research

2001 buys Grizzard Communications for US$91m

2001 Matthew Freud leads £10m buyout of Freud Communications

2001 Omnicom buys The Washington Group

2001 buys Stromberg Consulting

2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil

2001 buys Corporate Technology Communications

2002 creates Element 79 Partners agency in Chicago

2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)

2002 buys Aaron Walton Entertainment

2005 buys Resolution Media

2005 buys Luntz-Maslansky Strategic Research

2006 buys Rodgers Townsend

2006 buys majority shareholding in 180 Amsterdam and 180 LA

Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

Further Information

Get more info on 'Omnicom'.

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